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Analyzing our consumer’s habits

Consumers, beware.

As a result of economic imbalances in the world, consumers have been affected in their finances.
This led to a change of habits in the way we buy by looking at acceptable quality and lower prices.

The careful analysis of products and services we need help us find the best quality at an affordable price.
This is considered the best way to start savings for the long term.

It is important to remember that marketing often creates needs that are neither real nor priority in the lifestyle of people: for this reason it is necessary, as mentioned earlier, to analyze how our resources are spent , keeping our objectivity at all times in order to improve our personal finances.

Here are some considerations regarding our behavior in terms of our consumption habits:

Internet shopping: Consumers usually buy online because of the following advantages:

  •     Wider range of products and services
  •     Ability to search any site you want
  •     The ease with which some stores to make home deliveries
  •     Low tolerance to changes in stock and products for time outs.
  •     Privacy in the purchase
  •     Complete information on the product and service.
  •     Disappearance of trade barriers (Globalization)
  •     Dissemination of different cultures and customs, which gives us cosmopolitan consumers.
  •     Most demanding and difficult to surprise, because they want innovation at low cost so that traders strive to offer better prices and items.


Consumption by segment

Children:
As a result of technological advances,the children expectations have changed drastically. Their consumption habits have become more specialized due to Access to video games, Internet, cable television and all the influences exerted by the media.  The new normal now require on-line education, best websites, products with advanced technology such as broadband, computers, MP3, to name a few.

Woman:

On the other hand the consolidation of women in the professional field has led to greater demand for business to be open 24 hours a day or to extend their hours for women to do their shopping after work.
Food easily prepared, canned or frozen has proliferated since the professionals choose this type of food for lack of time.  House cleaning and maintenance is often outsourced for the same reason.

Older consumers

Individuals are able to live longer requiring an altogether different set of products and services.
There has been a growing demand for products, solutions such as hearing aids, eyeglasses, food, fiber and low in fat,
easy to open bottles, medicines, among other tools that help get a better quality of life.

As the elderly usually have more time and more income,it also leads to increased tourism, recreation and sports activities for
physical and emotionnal wellbeing

Characteristics of today’s consumer

Today we are more rational when buying, looking more for a cost-effective shopping experience.

Here are the most important characteristics that present the majority of today’s consumers:

  •     There is greater awareness and avoiding to buy on impulse.
  •     We prefer to purchase a quality product at low cost regardless of which brand is recognized.
  •     It redefines the brand-consumer relationship. Confronted with the same products with different brands, buyer loyalty reside with  beneficial features and price.
  •     It uses promotions and offers to buy better products at lower prices.
  •     It reduces the volume purchased avoiding storage.
  •     There is a substitution of brand according to price.
  •     Optimize and recycle resources. It seeks to combine the variety of foods to make the most, ie salad can be used one day to the next with a different dish.
  •     On many occasions the practical and the quick to prepare is  to optimize time.

Knowing our buying patterns and the marketing strategies exercised on us  will make us conscious consumers, and along the way help our economy.

A Look At Our Financial System As If It Matters.

As we are concern with financial literacy and money matters, we definitely need to look at the financial landscape, the financial system,  into which we operate.

In general terms our economic system is capitalism, versus a socialist system: individually operated with strong protection and enforcement law in property rights vs state operated ownership for the good of all.

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Here’s some thoughts from  http://www.diffen.com/difference/Capitalism_vs_Socialism

Capitalism:

“Economist Branko Horvat states, “it is now well known that capitalist development leads to the concentration of capital, employment and power. It is somewhat less known that it leads to the almost complete destruction of economic freedom.”

Environmentalists have argued that capitalism requires continual economic growth, and will inevitably deplete the finite natural resources of the earth, and other broadly utilized resources. Murray Bookchin has argued that capitalist production externalizes environmental costs to all of society, and is unable to adequately mitigate its impact upon ecosystems and the biosphere at large.

Many religions have criticized or opposed specific elements of capitalism; traditional Judaism, Christianity, and Islam forbid lending money at interest, although methods of Islamic banking have been developed. Christianity has been a source of both praise and criticism for capitalism, particularly its materialist aspects.”

Socialism:

“In the economic calculation debate, classical liberal Friedrich Hayek argued that a socialist command economy could not adequately transmit information about prices and productive quotas due to the lack of a price mechanism, and as a result it could not make rational economic decisions. Ludwig von Mises argued that a socialist economy was not possible at all, because of the impossibility of rational pricing of capital goods in a socialist economy since the state is the only owner of the capital goods. Hayek further argued that the social control over distribution of wealth and private property advocated by socialists cannot be achieved without reduced prosperity for the general populace, and a loss of political and economic freedoms.

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Well I remember a saying I heard or read somewhere; something to the effect that extreme capitalism leads to socialism and vice versa.  In capitalism, as fewer and fewer owns more and more, eventually the people who “have not” are so great that they totally overwhelm the few  and eventually gain control, something like the French revolution.

Today we are witnessing an increased concentration of money in the hands of fewer players which give them more control and effect on the whole economic system.

But more pertinent for us, we have created three classes of earners: the producers of good and services, the intermediary earners ie. the middleman who operate between the producers and the consumers and the speculators who neither produce nor consume, but plays with “ownership” of company and products and extract millions in their universe call the stock market, furure market, currency market and all those fuzzy derivative market.

At one point, there was a semblance of protection for us as the economic system was segregated into different sectors as there was a firewall between them. I am referring to  the Glass-Steagall Act (GSA). In 1933, following the 1929 crash, and the Great Depression, the US congress enacted the Act.  This act separated investment and commercial banking activities to prevent the public money to be used for risky investment. (after the fact of course)

However, to the delight of many in the banking business (not everyone, on the other hand, was happy), in November of 1999 Congress repealed the GSA with the establishment of the Gramm-Leach-Bliley Act, which did away with the GSA restraints against connections between commercial and investment banks.  The repeal, which marked the deregulation of the financial services industry, now enables commercial banks, investment banks, insurers, and securities brokerages to offer each other’s services. As I-banks include retail brokerage and lending to their offerings and commercial banks try to build up their investment banking services, the industry is going through some important global consolidation.

So what does all that has to do with you and me?  Well, while you and I are working, the money that we deposited in what we thought was a safe place, is being gambled by our banking institution not for your profit but for theirs.  And this money is financing the market casino’s that have those people playing a game that they created with capital and ownership that sucks out of the real economy billions of money.

And when they panic, their little castle of card comes tumbling down in an irrational reaction to their own script wiping out the savings of millions who got seduced by their promises for riches for nothing.  Its like the ticks feeding of the host: us.

Understanding how money works and tasking control of your finances is a must.  The movement of Occupy Wall Street and the others, are the instinctive reaction of people, the one that feed the ticks, that something is terribly wrong with the way our economic system. Here’s a last little quote for you:

“Investment banks aren’t required to act in clients’ best interest Goldman Sachs’ conflict of interest might have been evident to buyers if they had been dealing in plain-vanilla securities, rather than the tutti-frutti mishmash Goldman helped concoct.”

May 16, 2010|Michael Hiltzik

Remember, we contributed to create this tier economy.  By educating our self we can elect people that will represent our interest instead of the interest of the corporation and institution lobbist that buzz around our elected politician to insure their own interest.

Categories : Financial Literacy

Financial literacy or should we say illiteracy?

Is There Such A Thingy As Financial Literacy?

Here’s an interesting picture.

Statistic Canada reveals that at 65 years of age, out of 100:

[caption id="attachment_57" align="alignright" width="306" caption="how do you rate"]financial literacy[/caption]
  • 1 is wealthy
  •  8 are financially ok
  • 14 are still working ( been to Walmart lately?)
  • 24 are deceased
  • 53 are flat broke

That is 9 % who are somewhat financially successful and 91 % who are not!

And I am sure that after the 2008 debacle, we could move the have and have not further apart.

What does the 9% know that the 91% do not?

Are they privileged with hereditary advantages, special genes or favored by the gods?

We don’t think so.  We dare to suggest that financial literacy,  knowing how money works and making use of that knowledge are what makes the difference.

 

How is your financial literacy?

Do you remember any training into what is money, how to use money and its different forms, how to budget etc.   I don’t remember any specific training as I was growing up except that money was evil (Christian background),that greedy people gets it and that somehow people who have money got it by squeezing it out of the work class.

I had a strong work ethics but felt bad about being well paid for it.  Well I worked hard all my life and just made it from paycheck to pay check.  Financial literacy was definitely not part of my vocabulary.

I remember one instance where made a comment to a friend of mine who just received a sum of money and had to pay me for some work I did;  “ you just received that money, and now you have to give it out already!”  You know what he answered: “ That is why it is call currency: it flows, coming from here, going there”

financial knowledge – basics of finance – economic literacy – finance – financial advice – financial aid – financial decisions – financial education – financial education services – financial information – financial intelligence – financial literacy – financial management training – financial report – financial skills – financial studies – financial advice – saving and investing

What do those terms financial literacy, financial intelligence and others  bring to your mind?  Should you care?

[caption id="attachment_58" align="alignright" width="197" caption="Who will own your children?"]Financial Literacy [/caption]

Our usual answer is that those terms are for the professional to care about.  That is their job to know.  I dare to differ.

Financial literacy 101

Money is the results of you providing some products and services to others and in return, that money allows you and your family to be lodge, fed, educated, entertained and to socialized.  Basically, all those fancy sounding terms just means how are you going to behave in this current (currency) movement so you are properly rewarded for your contribution and live a rewarding life.

 

As we have seen with the 2008 financial crisis brought about by the “specialist” who played with our money, savings and bailout government money (our taxes) it is a good idea, it is a necessary idea, it is an imperative idea that we get our financial literacy up to manage the flow to prevent the “financial buzzards”  to ruin us while we are hard at work.

Here some ideas on saving for retirement.

In the following articles, I’ll will look at the financial landscape that evolved over time creating two economies, one feeding of the other.

To compensate for my lack of money knowledge, I ended up getting a financial diploma which basically shows me how to use other people’s money to make money or to work in institution who does exac”ly that”: and “that” is exactly the problem and the source of 2008.  So let’s look at that in the next article and start our way up on the financial literacy scale.

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